‘ThaiNamthip’ Extends Exclusive Partnership with ‘Talaad Thai’ For Another 5 Years to Continue Sustainable Business Growth
ThaiNamthip Company Limited, Coca-Cola’s bottling partner under The Coca-Cola system in Thailand and Thailand’s leading beverage manufacturer and distributor, and Thai Agro Exchange Company Limited, the operator of “Talaad Thai”, Southeast Asia’s largest total agricultural market, have agreed to continue their exclusive partnership for another 5 years from 2018-2022 following the end of the first three-year contract. Under this agreement, ThaiNamthip will maintain its privilege as the only exclusive partner licensed to sell The Coca-Cola system’s full portfolio of beverages, which includes Namthip, original, low to no-sugar sparkling and non-sparkling beverages, to satisfy the demands of Talaad Thai’s customers. In addition, ThaiNamthip will invest more than 33 million baht to support businesses at Talaad Thai through training and other promotional and marketing activities during this five-year agreement to promote mutual sustainable business growth.
Mr. Jorge Chazarreta, President, ThaiNamthip Company Limited, said, “With the business and industry sectors becoming increasingly more competitive, ThaiNamthip is focusing on developing technology and innovations to meet Coca-Cola’s world-class standards as well as developing our employees so that they are always responsive to our business partners’ and consumer’ needs. We concentrate on developing not only ThaiNamthip’s staff but also partners’ employees so as to enhance their business performance and thus strengthen and grow our businesses together. ThaiNamthip would like to thank Thai Agro Exchange for their continued partnership over the past 3 years, which has helped us maintain our position as the leader in Thailand’s beverage industry and boosted business growth for Talaad Thai and beverage shops as well. We are delighted that we will be working together for another 5 years.”
Mr. Graham Charles Sander, Chief Executive Officer, Thai Agro Exchange Company Limited, said, “Over the past 3 years of our partnership, Talaad Thai and our business partners have reaped benefits from cooperating closely with and learning from ThaiNamthip. This has helped empower the shops and generated 30% higher sales. Talaad Thai believes that another 5-year partnership along with ThaiNamthip’s innovations and our potential as Southeast Asia’s largest total agricultural market with a trade value of 180 billion baht per year will enhance wholesale standards and lay the groundwork for Talaad Thai’s renovation in the near future.”
In addition to distributing the full portfolio of Coca-Cola’s products – “Coke” “Fanta” “Sprite” “Schweppes”, “A&W Root Beer” and the latest “Coke No Sugar” along with non-sparkling beverages such as Namthip Drinking Water, Aquarius, Minute Maid Pulpy and Fuze Tea, ThaiNamthip will work to enable beverage shops at Talaad Thai to grow their businesses by offering training in business, product display and decoration as well as enhancing sales through promotional and marketing activities.
(From left to right)
- คุณบุศรีย์ อังคณะวัฒนา กรรมการบริษัท ไทย แอ็กโกร เอ็กซเชนจ์ จำกัด
- คุณวิศรุต พุทธารี รองผู้ช่วยกรรมการผู้จัดการ – ธุรกิจค้าปลีก บริษัท ไทยน้ำทิพย์ จำกัด
- Mr. Graham Charles Sander, Chief Executive Officer, Thai Agro Exchange Company Limited.
- Mr. Jorge Chazarreta, President, ThaiNamthip Company Limited.